Sun Jiangning, GM of Beijing Onecomm Technology Co, has worked in the e-commerce industry since 1998. He is also the investor of China's first third-party payment platform.

Sun was committed to researching and realizing "pay-for-performance" e-commerce services in an aim to greatly reduce e-company costs in promotion and sales. The "Super SEO Services", his newly-developed product, can save a company at least 90 percent of what they usually spend on promotion services on Baidu.

Onecomm was established in Beijing's Zhongguancun Science Park in 2005. It provides "pay-for-performance" promotion services. Its second business offers a quick payment method called Huiyuanbao to banks and telecommunication firms that have large user bases.