Danish toymaker Lego said on Saturday it would stop giving away free toys with Britain's Daily Mail, following a campaign to stop advertising in newspapers accused of discrimination in their coverage of migrants.

Lego has been criticized by Stop Funding Hate, an online campaign, for cooperating with the Daily Mail - a newspaper it accuses of portraying migrants negatively and spurring hatred before and after Britain's June referendum on EU membership.

"We have finished the agreement with the Daily Mail and are not planning any future promotional activity with the newspaper," the company wrote on Twitter in response to tweets by Stop Funding Hate.