China Daily and Shanghai Expo organizers unveiled a joint logo yesterday, inking a deal to make the country's longest-running English language national newspaper the official media partner of the 2010 event.

In addition to ongoing news coverage of the expo, China Daily publishes a special biweekly expo supplement, Planet Parade. Since April, it has been detailing a number of hot topics and issues pertaining to the one-year run-up to China's most-talked about affair since the 2008 Beijing Olympics. Meanwhile the website Chinadaily.com.cn provides further related coverage on its homepage under a devoted section titled World Expo 2010.

Following last year's Summer Games in the Chinese capital, the Shanghai World Expo is expected to show the world the country's rising global clout. The expo will see the participation of 241 countries and international organizations, and is predicted to draw 70 million visitors, with 4 million hailing from abroad.