A group enjoys a sand treatment as the sun sets over Turpan, July 20. [Photo/IC]

Suning, a leader in the home appliances industry, has sent 100 mechanics to Xinjiang to install air conditioners in the region.

Although the heat has been a burden on people in Xinjiang, some have seized a hot business opportunity.

Chen Jiaqi, from Guangzhou in South China's Guangdong province, runs an online store selling a spray that can help people cool down during the heat. Sales of the spray have increased more than 30 percent since the heat wave hit Xinjiang, and most of the new buyers are from the region.

"A guy from Xinjiang said he wanted to be my agent there to sell the spray," Chen said on Wednesday. "It's hard to imagine living in a place that is 46 C, and it's kind of scary."