The Center for Environmental Education and Communication has put on a show on Friday at a downtown Beijing shopping mall to promote environmental protection awareness.

Featuring musicals, comedy sketches and song performances, the show was organized to raise awareness of environmental protection issues in an entertaining way.

Volunteers distributed magazines and about 2,000 reusable shopping bags to passers-by during the event, and promoted general knowledge of energy-saving and pollution-reduction topics.

"This is an innovation in the field of environmental-protection education," Jia Feng, head of the center, said during the event.

"People tend to accept ideas about protecting the environment better through art works, shows and performances," Jia said.

The center plans to mobilize more than 3,000 volunteers this year to promote environmental protection in schools, communities, companies, parks and shopping malls, he said.

zhengxin@chinadaily.com.cn