"In Chinese novels, protagonists often gain enlightenment through 1,000-year essences," Dominguez explained. "As a biologist, I understand that in the forest, the mycelium network is the biggest organism. So I transformed that net into a magical network that connects with the entire world."

Dominguez had blogged for over a decade with limited success using traditional writing structures.

"I found web novel readers preferred fast-paced narratives with grand settings," he said. "Using key phrases like 'weakest beast tamer' or 'SSS dragon' in my title creates immediate contrast and grabs attention in a crowded field, a technique I learned from Chinese platforms."

Beyond the attraction of magic themes, these writers also include Chinese values in their work.

"The Chinese concept of filial piety isn't a common literary theme in the Americas," Dominguez said. "But after reading Chinese novels, I realized how powerful parental relationships could be as a motivation. I incorporated that into my story, and readers responded instantly."

"While using Chinese elements, I focused on making them accessible to Western readers through familiar storytelling conventions," he added. "My aim is to create a bridge for readers new to Chinese fantasy, potentially leading them to explore more common and traditional works."

Russian writer Barisbi Alborov, known online as Guiltythree, also exemplifies this global reach. His novel Shadow Slave has amassed over 90 million reads. As a student of classical philology and theology, Alborov found that Western publishing trends had left him cold, but Chinese web novels rekindled his passion.