Thai businessman: Partnering with China key to digitalization
By Yang Han in Hong Kong |
chinadaily.com.cn |
Updated: 2026-03-13 15:07
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How is Chinese technology reshaping one of Thailand's largest wholesale and retail conglomerates? Tanit Chearavanont, group chief wholesale business officer and chief commercial officer of CP Axtra, said cooperation with Chinese tech firms has been pivotal to the company's digital transformation, contributing to drive its e-commerce penetration from 3 percent to 30 percent and supporting its goal to become a leader in retail technology in Southeast Asia.
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