MACAO — The "Finest Cultural Gifts From China" Cultural and Tourism Trade Promotion Campaign, themed "Creativity Illuminates Life", was held in late December at the Macao Fisherman's Wharf.

According to the organizers, the event highlights emerging trends in the cultural and creative industries, drawing inspiration from traditional Chinese culture, and bringing together products from nearly 100 enterprises across China.

The event featured a cultural and creative exhibition area, an intangible cultural heritage zone, and an interactive entertainment space. A signing ceremony for collaboration in related sectors also took place during the event's opening.

Wu Zhiliang, president of the Federation of Associations of Cultural Sectors of Macao, said Macao serves as an ideal platform for showcasing China's traditional culture and advancing creative industries.

Wu noted that the event will provide opportunities for the Macao Special Administrative Region to learn from the mainland and strengthen exchanges.

Gao Hongliang, the fourth-generation inheritor of the Gao family's craft of making Qingdao-style candied hawthorn, said that he brought eight varieties to Macao for the event. Gao expressed hope that the activity would help further showcase the charm of Shandong province's intangible cultural heritage and open up new cooperation opportunities.

The event was hosted by the Federation of Associations of Cultural Sectors of Macao and the China Culture and Entertainment Industry Association.